The Planning and Design Centre created a goal of bringing a Ciclovia style event to Halifax. A working group was struck and Cameron (at Breakhouse at the time) became a core member. Switch was picked as a name and a brand developed. Cameron continued in the working group as the event took shape, creating materials from banners and buttons, route maps to posters, to twitter backgrounds and web banners. The project continues to have a high visual impact on street and in media.