Working with Bicycle Nova Scotia and Nova Scotia Tourism Association, our task was to create a cohesive branded experience for a range of brochures. Each region a deserved a distinct destination feel and individual experience. As a new offering, we wanted to imbue the program with a reassurance of quality, while providing specific and highly usable cycling content.
The maps stand out to the degree that auto drivers have been picking them up for their own purposes. Hopefully a few of them go multi-modal.