Edit Project

Mindful Magazine Website


Mindful is theĀ go-to place for insight, information, and inspiration to help us all live more mindfully. The bi-monthly publication offers its readers personal stories and practical adviceĀ from leaders in the field about effective techniques for mindful living, and their science supported benefits.



Cameron Jantzen: Creative Direction
Anna Stowe: Design
Lizane Tan: Production

Elephant: Project Management and Site Development

Rarebird collaborated with Elephant Design and Mindful's Creative and Web Marketing team, leading the site design and skin using a robust theme - Motive. Our job was to pull in elements of the print and digital magazines and bring to life a complex and nuanced set of hierarchical elements. The goal was to drastically simplify the site structure, feature the magazine (but not specific print articles), and encourage sharing, engagement, and of course, build magazine subscriptions. Since the site relaunch, monthly page visits have more than doubled.