Edit Project

Hand Maiden & Fleece Artist B2B Branding


Sister brands Hand Maiden Fine Yarn and Fleece Artist required a common language for their B2B materials targeting their direct customers.


Cameron Jantzen: Creative Direction, Design
Anna Ramsay: Illustration & Web Design
Lizane Tan: Design & Production
David Lewis: Web Development


Completed: November 2014

As two consumer brands run out of the same parent company, it only made sense to create shared language for use with their direct customers— yarn shops. Borrowing elements from each public brand, but brought together in new ways, the B2B branding is both familiar and distinct. Using only black to allow the individual brands and product colours to shine and simultaneously save on production costs, the brand is used for shipping boxes, a cross-selling retailer wholesale ordering site, e-newsletters, price sheets and new product sample packs.