Edit Project![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth_Rarebird.jpg)
![Rarebird - Andra Motion Focus](https://rarebird.ca/wp-content/uploads/2014/06/Andra-Logo.png)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth2_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth3_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraArc_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraSystem_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraRackCardsBcards_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraHomepage_Apr2015_Rarebird.jpg)
Andra Motion Focus
Launching a revolutionary product on a tight four month timeline, including product and booth build, Rarebird pulled together a compelling brand strategy that addressed DSLR users, 1st ACs, DOPs/Directors and Producers, using three benefit pillars: creativity, accuracy and efficiency. The brand was built for ‘gearheads’ who need products that won’t let them down on four brand principles: innovative, user friendly, robust and trustworthy.
This year, after months of continued development and feedback from testers, Andra returns to NAB 2015 with a new product, the Arc Elite and with stronger and more intuitive interface graphics.
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth_Rarebird.jpg)
![Rarebird - Andra Motion Focus](https://rarebird.ca/wp-content/uploads/2014/06/Andra-Logo.png)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth2_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBooth3_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraArc_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraSystem_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraRackCardsBcards_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraHomepage_Apr2015_Rarebird.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/06/AndraBaseiPad_Apr2015_Rarebird.png)