Edit Project![](https://rarebird.ca/wp-content/uploads/2014/08/FA_Logo-2.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Rarebird_FABreedLabels.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/08/3Sheep.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/FAPatterns_Mockup.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Homepage.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Colours.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Artists.png)
Fleece Artist Brand
The revised branding retains the logotype from the previous version while reimagining the original ram's head, and telling a Fleece Artist story on the interior of the label –setting the stage. The blue/grey sits beautifully against any combination of colours in the skein, and heralds the beginning of a full update of communication materials.
Branding is carried out in the Fleece Artist website and in the knitting patterns that embrace the warm crafted character of its yarns.
![](https://rarebird.ca/wp-content/uploads/2014/08/FA_Logo-2.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Rarebird_FABreedLabels.jpg)
![](https://rarebird.ca/wp-content/uploads/2014/08/3Sheep.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/FAPatterns_Mockup.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Homepage.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Colours.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Artists.png)
![](https://rarebird.ca/wp-content/uploads/2014/08/Yarns.png)