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Covina Biomedical


Covina Biomedical produces injectable biomaterials that enhance quality of life. Its first platform product is a glass-based bone cement for the repair of vertebral fractures.


Cameron Jantzen: Creative Direction, Design
Meg Yoshida: Design & Production
Alexandra Orozco: Account Management & Project Consulting


Completed: March 2016

Working with strategy work developed by Alexandra Orozco and Covina Biomedical, Rarebird audited the competitive landscape and looked for some great examples of reference work in parallel industries. With this research and benchmarking, we framed up the opportunities for brand development. Armed with a good understanding of the brand attributes hierarchy and a signed off graphic landscape, we developed distinct visual approaches for the corporate logo for signoff and development. As a new company with a goal of securing investment partnership, initial deliverables were a light Brand Standard Guide and business cards, printed by Bounty.