Upon spinning off Ascenta Skin, Marc St-Onge asked Rarebird to reimagine what was internally perceived as the ugly duckling in Ascenta Health’s natural health portfolio into a white swan properly aligned with the independent spa and beauty market. Taking full advantage of the this potential catalyst for growth, Rarebird undertook a full repositioning and branding exercise, creating an engaging presence tuned for relaunch into the beauty sector.
The Dalhousie Global Health Office is a small department with an important, wide-ranging set of mandates, from helping medical students have good overseas experiences to encouraging African-Nova Scotian enrolment in medical programs, administering certification of foreign trained doctors and running an incoming exchange program with overseas universities.
Each focus was unique, complicated and targeting a distinct audience. Yet the Office needed the postcard designs to stand out, giving them a bigger voice and presence on campus as well. The answer was some simple graphic consistency, good copywriting and big type highlighting key words while getting all the required small type in.