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Mineville Wool Project

About

Spun off from the storied Fleece Artist brand as a high-end insider pricing sales channel (think Gilt for yarn, but with a small selection of yarns available at any one time), MWP features end-of-line and one-off yarns.

Team

Cameron Jantzen: Creative Direction
Anna Ramsay: Design
David Lewis: Web Development

Info

Completed: June 2014
minevillewoolproject.com

Combining a looseness in the icon with careful type sizing and spacing, the Mineville Wool Project brand creates a sense of intimacy for an online project while confirming a focus on top quality yarns. The website was designed to be product forward with ease of shopping the top priority.
Rarebird Brand Strategy, Mineville Wool Project