Edit Project

NSCC Sustainability


The NSCC department of Sustainability engages and encourages people to adopt sustainability attitudes and practices in their daily life, ultimately contributing to more sustainable practices throughout Nova Scotia.


Cameron Jantzen: Creative Direction, Design
Lizane Tan: Design & Production
Marketing: Alexandra Orozco

The NSCC department of Sustainability was in search for a new look and a more compelling identity to speak to their audiences. Rarebird was provided with initial concept and branding direction in the form of a pinwheel/windmill motif, representing the different pillars of Sustainability at NSCC – Environment, Economy, Community. Our challenge was to create a mark that fit with NSCC brand standards and colour palette, featured the pillars but also added in green to more directly relate sustainability. It was also important to have a cost-effective design for creating student and staff materials such as reusable mugs, recycled notebooks and eco-friendly t-shirts. While using a pinwheel/windmill we also need to make the symbol feel like it was about all the pillars, not just renewable energy. As students were a critical audience, it was important to come up with a solution within the constraints that was engaging and attractive enough connect and compel them to purchase merchandize. By creating a logo that extends to an expandable pattern we created a dynamic, energetic identity that strengthens the overall brand. It's flexibility makes it perform at it's best in wide-ranging environments, from full wrap full-colour coffee mugs, to small, no-colour embossed notebooks.