Edit Project![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_MainImage_Rarebird.jpg)
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Bend Skincare
Upon spinning off Ascenta Skin, Marc St-Onge asked Rarebird to reimagine what was internally perceived as the ugly duckling in Ascenta Health’s natural health portfolio into a white swan properly aligned with the independent spa and beauty market. Taking full advantage of the this potential catalyst for growth, Rarebird undertook a full repositioning and branding exercise, creating an engaging presence tuned for relaunch into the beauty sector.
![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_MainImage_Rarebird.jpg)
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![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_Rarebird_bcardfolder.jpg)
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![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_Rarebird_rackcards.jpg)
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![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_Rarebird_illo_skin.jpg)
![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_Rarebird_illo_efficaychart.jpg)
![](https://rarebird.ca/wp-content/uploads/2016/03/Bend_Rarebird_illo_icons.jpg)
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