Edit Project

Iris Pro Photo Booth Brand


Iris Booth had a lot of the pieces in place and needed its startup logo and look updated and its communications focussed as it moved from beta to launch. Coming soon to Dragon’s Den.


Cameron Jantzen: Creative Direction
Lizane Tan: Design & Production
Bruce Thompson: Marketing


Completed: November 2016

Rarebird was tasked with creating a brand language for a Millenial target market promoting 'a professional product for serious use' while emphasizing the actual product as 'a fun and easy activity'. In addition, the booth (originally designed in a cylindrical format as shown below) must stand out in crowded and visually busy malls and university campus common spaces. Use of a 5 step process illustration, with key words to quickly gain understanding is a key brand element on booth and in marketing materials. We also focussed energy on re-engineering the in-booth user experience and UI to ensure ease-of-use and promote recommendations.