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Switch

About

Switch is a great community event Rarebird is proud to be associated with. In addition to ongoing graphic design support, we continue to put up the route signage for each event.

Team

Conceived at Breakhouse
Ongoing design by Rarebird
Peter Wuensch: Creative Direction
Cameron Jantzen: Strategy and Design

Info

Completed: August 2012
switchhfx.ca

The Planning and Design Centre created a goal of bringing a Ciclovia style event to Halifax. A working group was struck and Cameron (at Breakhouse at the time) became a core member. Switch was picked as a name and a brand developed. Cameron continued in the working group as the event took shape, creating materials from banners and buttons, route maps to posters, to twitter backgrounds and web banners.  The project continues to have a high visual impact on street and in media.
Rarebird Brand Strategy, Switch Halifax
Rarebird Brand Strategy, Switch Halifax
Rarebird Brand Strategy, Switch Halifax
Rarebird Brand Strategy, Switch Halifax