Hand Maiden & Fleece Artist B2B Branding

As two consumer brands run out of the same parent company, it only made sense to create shared language for use with their direct customers— yarn shops. Borrowing elements from each public brand, but brought together in new ways, the B2B branding is both familiar and distinct. Using only black to allow the individual brands and product colours to shine and simultaneously save on production costs, the brand is used for shipping boxes, a cross-selling retailer wholesale ordering site, e-newsletters, price sheets and new product sample packs.