Fleece Artist Brand

The revised branding retains the logotype from the previous version while reimagining the original ram's head, and telling a Fleece Artist story on the interior of the label –setting the stage. The blue/grey sits beautifully against any combination of colours in the skein, and heralds the beginning of a full update of communication materials. Branding is carried out in the Fleece Artist website and in the knitting patterns that embrace the warm crafted character of its yarns.