Edit Project

Andra Motion Focus


Andra Motion Focus, from Halifax-based Andra Motion Technologies, launched in April at the 2014 NAB show in Las Vegas. Getting great reviews, they’ve since continued to refine the system with ongoing design support from Rarebird.


Cameron Jantzen: Creative Director, Brand Strategist
Anna Ramsay: Logo & Web design, Booth Graphics
Glenn Moody: Booth and Product design
David Lewis: Web Development


Completed: April 2014

Launching a revolutionary product on a tight four month timeline, including product and booth build, Rarebird pulled together a compelling brand strategy that addressed DSLR users, 1st ACs, DOPs/Directors and Producers, using three benefit pillars: creativity, accuracy and efficiency. The brand was built for ‘gearheads’ who need products that won’t let them down on four brand principles: innovative, user friendly, robust and trustworthy. This year, after months of continued development and feedback from testers, Andra returns to NAB 2015 with a new product, the Arc Elite and with stronger and more intuitive interface graphics.
Rarebird - Andra Motion Focus