11.04.16
Rarebird was tasked with creating a brand language for a Millenial target market promoting ‘a professional product for serious use’ while emphasizing the actual product as ‘a fun and easy activity’. In addition, the booth (originally designed in a cylindrical format as shown below) must stand out in crowded and visually busy malls and university campus common spaces.
Use of a 5 step process illustration, with key words to quickly gain understanding is a key brand element on booth and in marketing materials. We also focussed energy on re-engineering the in-booth user experience and UI to ensure ease-of-use and promote recommendations.
17.03.16
Upon spinning off Ascenta Skin, Marc St-Onge asked Rarebird to reimagine what was internally perceived as the ugly duckling in Ascenta Health’s natural health portfolio into a white swan properly aligned with the independent spa and beauty market. Taking full advantage of the this potential catalyst for growth, Rarebird undertook a full repositioning and branding exercise, creating an engaging presence tuned for relaunch into the beauty sector.
10.12.15
The Bike Friendly Certification Program allows certification of any building, be it retail, office, apartment etc. to a level of certification based on their infrastructure and support for cycling as a viable transportation choice for their staff, tenants, clients, customers or students. The program is supported by the Nova Scotia Department of Energy with the goal of long-term sustainability and growing a strong Bike-Friendly brand in Halifax and eventually across the province.
With the goal of having the certification make people warm to the applicant, we developed a mark that was eye catching, positive and all-around friendly. This was carried across window stickers, a brochure and the HRM site, where people can learn more, apply, and promote their bike-friendliness.
07.10.15
As a multi-faceted community project, our job was to create a brand for Common Roots that espoused their values, connected with their members, but also upped the game so they could reach a sophisticated audience of donors and grown-local buyers. In creating the brief, we realized this brand needed to function well dressed up or dressed down; it needed to belong in the rough and tumble farm environment, on a beautiful bunch of flowers, and at a high end fundraiser.
The hand-drawn logotype, that alludes to plot boxes for many, feels simultaneously rough and sophisticated, structured and human. We build a colour palette from existing colours to stand out and work well with different products and production needs. To complement the new logo, we paired with Anna Ramsay for some hand drawn veggie illustrations to bring some fun and context.
The new branding is carried across various applications, such as stamps for their paper bags and flower bouquet wrappers, stickers and signage. Rarebird’s own Lizane Tan created the fabric signs.
07.07.15
In developing a labelling system for a hand dyeing company selling high end yarns for knitters, we strove to reflect the tactility of the yarn and include a process like theirs, with an organic nature. For stock we picked a real felt paper, and to match the irregularity, we created large areas of thermography which provides an organic final result.
Check out our tags featured on For Print Only.
The Hand Maiden website was designed to highlight the subtle characteristics of each yarn and the luscious colours they’re dyed in.
03.11.14
Owned and run by two guys who just love technical products and create their own cool technology, Sunsel obviously needed to reflect their passion and drive in their brand.
Having built Sunsel into a local success story, our job was to reflect who they’d become 10 years later, a company ready to expand beyond its loyal word-of-mouth regional market.
The answer? “Bring us what’s next.”
A bold call to action and statement of what gets them up in the morning.
We furthered the messaging to build on their core strengths of being equipped, committed, and expert, which are implicitly three legs of a stool.
Visual language was kept nicely restrained to balance the bold language and promote their assured capability and stability. A heavy use of white space, in combination with multiple square cropped images (referencing the coming together of the project elements), balances manufacturing complexity with the confidence they provide their clients.
05.08.14
The revised branding retains the logotype from the previous version while reimagining the original ram’s head, and telling a Fleece Artist story on the interior of the label –setting the stage. The blue/grey sits beautifully against any combination of colours in the skein, and heralds the beginning of a full update of communication materials.
Branding is carried out in the Fleece Artist website and in the knitting patterns that embrace the warm crafted character of its yarns.
21.07.14
Combining a looseness in the icon with careful type sizing and spacing, the Mineville Wool Project brand creates a sense of intimacy for an online project while confirming a focus on top quality yarns. The website was designed to be product forward with ease of shopping the top priority.
25.06.14
Launching a revolutionary product on a tight four month timeline, including product and booth build, Rarebird pulled together a compelling brand strategy that addressed DSLR users, 1st ACs, DOPs/Directors and Producers, using three benefit pillars: creativity, accuracy and efficiency. The brand was built for ‘gearheads’ who need products that won’t let them down on four brand principles: innovative, user friendly, robust and trustworthy.
This year, after months of continued development and feedback from testers, Andra returns to NAB 2015 with a new product, the Arc Elite and with stronger and more intuitive interface graphics.
