Edit Project

Mineville Wool Project


Spun off from the storied Fleece Artist brand as a high-end insider pricing sales channel (think Gilt for yarn, but with a small selection of yarns available at any one time), MWP features end-of-line and one-off yarns.


Cameron Jantzen: Creative Direction
Anna Ramsay: Design
David Lewis: Web Development


Completed: June 2014

Combining a looseness in the icon with careful type sizing and spacing, the Mineville Wool Project brand creates a sense of intimacy for an online project while confirming a focus on top quality yarns. The website was designed to be product forward with ease of shopping the top priority.
Rarebird Brand Strategy, Mineville Wool Project