Mindful Magazine Website
Rarebird collaborated with Elephant Design and Mindful's Creative and Web Marketing team, leading the site design and skin using a robust theme - Motive. Our job was to pull in elements of the print and digital magazines and bring to life a complex and nuanced set of hierarchical elements. The goal was to drastically simplify the site structure, feature the magazine (but not specific print articles), and encourage sharing, engagement, and of course, build magazine subscriptions. Since the site relaunch, monthly page visits have more than doubled.