Edit Project

Bicycle Nova Scotia Tourism Maps


Upland and Rarebird were given the task of highlighting Nova Scotia’s most compelling rides, drawing in cyclists from the Atlantic Provinces, New England and Quebec.


Upland: Mapping, Writing, Project Management
Cameron Jantzen: Creative Direction
Anna Ramsay: Illustration and Design
Jesse Williams: Web Development


Completed: June 2014

Working with Bicycle Nova Scotia and Nova Scotia Tourism Association, our task was to create a cohesive branded experience for a range of brochures. Each region a deserved a distinct destination feel and individual experience. As a new offering, we wanted to imbue the program with a reassurance of quality, while providing specific and highly usable cycling content. The maps stand out to the degree that auto drivers have been picking them up for their own purposes. Hopefully a few of them go multi-modal.