Edit Project

Bend Skincare


Bend is a new spa and beauty brand offering skincare products that believe in nourishing all the connections and building beautiful skin from the inside out. Its first product is an oral beauty anti-aging formula.


Cameron Jantzen: Creative Direction, Design
Meg Yoshida: Design & Production
Lizane Tan: Design & Production
Meghan Whitton: Product Photography

Upon spinning off Ascenta Skin, Marc St-Onge asked Rarebird to reimagine what was internally perceived as the ugly duckling in Ascenta Health’s natural health portfolio into a white swan properly aligned with the independent spa and beauty market. Taking full advantage of the this potential catalyst for growth, Rarebird undertook a full repositioning and branding exercise, creating an engaging presence tuned for relaunch into the beauty sector.