Rarebird collaborated with Elephant Design and Mindful’s Creative and Web Marketing team, leading the site design and skin using a robust theme – Motive. Our job was to pull in elements of the print and digital magazines and bring to life a complex and nuanced set of hierarchical elements. The goal was to drastically simplify the site structure, feature the magazine (but not specific print articles), and encourage sharing, engagement, and of course, build magazine subscriptions. Since the site relaunch, monthly page visits have more than doubled.
The award-winning Shambhala Sun magazine is known for its editorial quality and outstanding design. Rarebird was asked to convert their brand new print design into their first Apple Newsstand iPad and iPhone app template and issues.
Our brief was to create a true readers’ magazine, ensuring a seamless experience between print and digital, while taking delicate and intuitive advantage of the new interactive capabilities. Using Adobe Digital Publishing Suite, DPS, we created 3 templates, one for iPad, and two for iPhone in different screen sizes.
The Shambhala Sun App stands confidently on its own and together with its print twin. The March 2015 issue is free to try and the May 2015 issue is out now on the Newsstand. Check it out!