The Bike Friendly Certification Program allows certification of any building, be it retail, office, apartment etc. to a level of certification based on their infrastructure and support for cycling as a viable transportation choice for their staff, tenants, clients, customers or students. The program is supported by the Nova Scotia Department of Energy with the goal of long-term sustainability and growing a strong Bike-Friendly brand in Halifax and eventually across the province.
With the goal of having the certification make people warm to the applicant, we developed a mark that was eye catching, positive and all-around friendly. This was carried across window stickers, a brochure and the HRM site, where people can learn more, apply, and promote their bike-friendliness.